Your AEO Assessment: bdc.ca
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where bdc.ca can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Optimize website performance by addressing issues such as page speed, mobile responsiveness, and fixing broken links to enhance user experience and search engine rankings.
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well bdc.ca is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
BDC's content effectively addresses clusters of related questions with clear language, but enhancing topic comprehensiveness, ensuring regular updates, and improving readability will further advance its AEO maturity.
Create content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 80.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates a moderate level of technical SEO maturity, with foundational elements in place. However, implementing structured data, optimizing performance, and enhancing internal linking are essential steps to advance to the next maturity level.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Optimize website performance
Optimize website performance by addressing issues such as page speed, mobile responsiveness, and fixing broken links to enhance user experience and search engine rankings.
Develop internal linking strategy
Develop a comprehensive internal linking strategy to improve site navigation, distribute page authority, and enhance crawlability for search engines.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
The Business Development Bank of Canada demonstrates strong authority through consistent citations and engaging content. To advance further, enhancing visual storytelling and proactively managing citations are recommended.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more engaging elements such as infographics, animations, and interactive content.
Correct inaccuracies on reference sites
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure information about the brand is up-to-date and well-sourced.
Manage citations in SEO snippets
Monitor and manage citations to ensure the brand is referenced within others’ SEO snippets and explicitly mentioned as a source in Answer Engines.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
BDC employs Google Analytics and third-party tracking technologies for web analytics and marketing. Advancing to Level 3 maturity involves implementing systematic tracking of LLM traffic, mentions, and sentiment, utilizing mention tracking tools, and monitoring conversion rates from LLM-sourced traffic.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.