Your AEO Assessment: bellmedia.ca
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where bellmedia.ca can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common client inquiries.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience on mobile devices.
What your AEO Assessment covers
Your personalized AEO assessment measures how well bellmedia.ca is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Bell Media's content effectively addresses some user questions but lacks comprehensive coverage. Enhancing the FAQ section, ensuring regular content updates, and improving readability will advance content maturity.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common client inquiries.
Implement regular content updates
Regularly update content to ensure freshness and relevance.
Improve content readability
Enhance content readability by simplifying language and structure.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Bell Media's website demonstrates foundational technical SEO practices but lacks structured data markup, has mobile usability issues, and experiences slow page load times. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Enhance mobile-friendliness
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience on mobile devices.
Optimize page load times
Optimize page load times by compressing images, leveraging browser caching, and minimizing JavaScript to improve performance.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Bell Media demonstrates strong authority with high coverage and positive mentions in industry sites, accurate third-party entries, and content attributed to experts. To advance, enhancing digital PR, publishing thought leadership, and monitoring brand sentiment are recommended.
Boost digital PR
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications.
Publish thought leadership
Develop and promote annual thought leadership reports to establish authority in the media industry.
Monitor brand sentiment
Implement systematic tracking of earned mentions and sentiment to monitor brand perception.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Bell Media demonstrates active use of web analytics tools and acknowledges data collection practices in its privacy policy. However, there is no public evidence of systematic tracking of LLM traffic, mentions, and sentiment, indicating room for advancement in measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.