Your AEO Assessment: billtrust.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where billtrust.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications.
What your AEO Assessment covers
Your personalized AEO assessment measures how well billtrust.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Billtrust's content strategy is evolving, with efforts to answer user questions and maintain content freshness. To advance in AEO maturity, focusing on comprehensive content clusters and improving readability will be beneficial.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance content readability
Improve readability by simplifying language to achieve a Flesch Reading Ease score of 60 or higher.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Billtrust demonstrates a strong technical foundation with recognized design, accessibility, and security practices. To advance to the next maturity level, implementing structured data, optimizing performance, and conducting regular technical SEO audits are recommended.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness to enhance user experience.
Conduct regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues affecting crawlability and indexing.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Billtrust demonstrates strong authority in the accounts receivable automation industry, with high recognition and accurate third-party representations. To advance further, enhancing digital PR efforts, developing thought leadership content, and increasing engagement on discussion platforms are recommended.
Enhance digital PR efforts
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications.
Develop thought leadership reports
Develop and promote annual thought leadership reports to establish industry authority.
Increase engagement on reddit and quora
Increase engagement on platforms like Reddit and Quora to boost brand presence.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Billtrust demonstrates a solid foundation in measurement practices with active use of web analytics tools and privacy disclosures. Advancing to the next maturity level involves implementing systematic tracking of LLM interactions and leveraging specialized tools for AI output analysis.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.