Your AEO Assessment: blackberry.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where blackberry.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement schema markup across all pages to enhance search engine understanding and improve visibility.
Optimize page load times by compressing images and leveraging browser caching to enhance user experience.
Ensure all pages are mobile-friendly by adopting responsive design principles to cater to a wider audience.
What your AEO Assessment covers
Your personalized AEO assessment measures how well blackberry.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
BlackBerry's content strategy is evolving, with efforts to answer user questions and maintain content freshness. However, enhancing semantic richness and readability will further improve user engagement and comprehension.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance content readability
Simplify technical content to improve readability, aiming for a Flesch Reading Ease score of 60 or higher.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
BlackBerry's website demonstrates a solid technical foundation but can enhance its AEO maturity by implementing schema markup, optimizing page load times, and ensuring mobile responsiveness.
Implement comprehensive schema markup
Implement schema markup across all pages to enhance search engine understanding and improve visibility.
Optimize page load times
Optimize page load times by compressing images and leveraging browser caching to enhance user experience.
Ensure mobile-friendliness
Ensure all pages are mobile-friendly by adopting responsive design principles to cater to a wider audience.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
BlackBerry demonstrates strong authority through expert content, visual engagement, and industry citations. To advance, enhancing visual storytelling, correcting reference inaccuracies, and increasing authoritative citations are recommended.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements and high-quality visuals to engage users.
Correct reference inaccuracies
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date and well-sourced information about the brand.
Increase authoritative citations
Increase efforts to be cited as an authoritative source by industry publications and thought leaders.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
BlackBerry's website lacks visible measurement tools and public disclosures related to analytics or AI/LLM usage, indicating an ad hoc approach to presence checking. Implementing systematic tracking and utilizing appropriate tools would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.