Your AEO Assessment: blend.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where blend.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a content strategy targeting non-brand-specific keywords relevant to digital lending and banking solutions.
Create a blog section to regularly publish articles addressing common customer questions and industry topics.
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet eligibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well blend.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Blend's website currently focuses on brand-specific content without addressing broader user questions. Introducing a blog and FAQ section could enhance content maturity and user engagement.
Expand keyword targeting
Develop a content strategy targeting non-brand-specific keywords relevant to digital lending and banking solutions.
Launch blog for customer engagement
Create a blog section to regularly publish articles addressing common customer questions and industry topics.
Add comprehensive FAQ section
Implement an FAQ section to provide clear answers to common inquiries about Blend's services.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Blend.com demonstrates a solid foundation in technical SEO practices but has room for improvement in areas such as implementing structured data, fixing broken links, and optimizing page load speeds to enhance overall performance and search visibility.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet eligibility.
Fix broken links
Conduct a comprehensive audit to identify and fix any broken links, ensuring all internal and external links are functional to improve user experience and SEO performance.
Optimize website loading speed
Optimize website loading speed by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files to enhance user experience and search engine rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Blend demonstrates strong authority in the digital lending industry, with consistent citations and a recognized Knowledge Panel. Enhancing thought leadership through original research and improving visual storytelling can further solidify its position.
Publish original research reports
Develop and publish original research reports to establish thought leadership in the digital lending space.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements and infographics.
Manage wikipedia and reference sites
Proactively manage and update information on Wikipedia and other reference sites to ensure accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Blend.com utilizes Google Analytics for web analytics but lacks evidence of systematic tracking of LLM traffic, mentions, sentiment, and conversion rates tied to revenue metrics, indicating a Measurement maturity level of 2.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt advanced mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.