Your AEO Assessment: bmo.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where bmo.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Expand the FAQ section to cover a broader range of customer inquiries.
Regularly update content to ensure information remains current and relevant.
Simplify complex content to improve readability and accessibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well bmo.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
BMO's content effectively addresses some customer questions and maintains a moderate level of readability. However, expanding the FAQ section, ensuring regular content updates, and simplifying complex language will enhance user engagement and information accessibility.
Enhance FAQ coverage
Expand the FAQ section to cover a broader range of customer inquiries.
Maintain content freshness
Regularly update content to ensure information remains current and relevant.
Improve content readability
Simplify complex content to improve readability and accessibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
BMO's website demonstrates a solid technical foundation but can enhance its AEO maturity by implementing structured data, optimizing load speeds, and ensuring mobile responsiveness.
Implement structured data markup
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize page load speeds
Optimize page load speeds by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
Ensure mobile-friendliness
Ensure all pages are mobile-friendly by adopting responsive design principles and testing across various devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
BMO demonstrates strong authority through consistent industry citations, engaging visual content, and recognition by Google. To advance, focus on publishing original research, enhancing interactive content, and managing citations on authoritative platforms.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website with more interactive content.
Manage and update citations
Proactively manage and update citations on authoritative sites like Wikipedia.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
BMO's website currently lacks visible evidence of web analytics and SEO tools, indicating an ad hoc approach to measurement. Implementing systematic tracking and utilizing appropriate tools would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.