Your AEO Assessment: braze.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where braze.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement structured data markup across all pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize page load times by compressing images, leveraging browser caching, and minimizing JavaScript to improve user experience and SEO performance.
What your AEO Assessment covers
Your personalized AEO assessment measures how well braze.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Braze's content effectively addresses clusters of related questions with consistent brand messaging. To advance, enhancing semantic richness, ensuring regular content updates, and expanding FAQ coverage are recommended.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Expand FAQ coverage
Expand the FAQ section to cover a broader range of user questions, ensuring comprehensive coverage.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Braze.com demonstrates a strong technical SEO foundation with commendable Core Web Vitals and authoritative backlinks. To reach the highest maturity level, implementing structured data, fixing internal link issues, and optimizing page load times are recommended.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and improve rich snippet eligibility.
Fix broken links and redirects
Conduct a comprehensive audit to identify and fix any broken internal links and ensure all redirects are properly configured to maintain link equity.
Optimize page load times
Optimize page load times by compressing images, leveraging browser caching, and minimizing JavaScript to improve user experience and SEO performance.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Braze demonstrates strong authority with accurate Knowledge Graph and Wikipedia entries, and engaging content. To advance, focus on publishing original research, enhancing visual storytelling, and proactively managing reference site information.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive and dynamic content.
Manage wikipedia and reference sites
Proactively manage and update information on Wikipedia and other reference sites.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Braze.com employs web analytics tools as indicated by their privacy policy. However, there is no public evidence of systematic tracking of LLM traffic, mentions, or sentiment, nor the use of mention tracking tools or monitoring conversion rates for LLM-sourced traffic. Advancing these areas would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.