Your AEO Assessment: braze.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where braze.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Add organization schema (JSON-LD) to your homepage and refactor HTML to use semantic elements. These technical foundations help llms accurately identify and represent braze as an entity, directly i...
Close content gaps by creating new pages that directly answer key prospect questions your site currently doesn't address. Prioritize high-intent questions where competitors are already being cited ...
Add author bylines with credentials to content pages and strengthen attribution with data, sources, and named experts. Authorship signals are critical for LLM trust and Google's e-e-a-t framework.
What your AEO Assessment covers
Your personalized AEO assessment measures how well braze.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Braze achieved Level 2 in Content. Key areas for improvement: At least 15% of content pages published , Content answers at least 50% of the key , At least 30% of content pages published .
At least 15% of content pages published or upda...
Increase content publishing and update frequency. Aim to have 15% of your content corpus reflect recent updates. Prioritize updating high-traffic and high-value pages first.
Content answers at least 50% of the key questio...
Close content gaps. The assessment identified key prospect questions that your content doesn't address. Create new content specifically targeting these unanswered questions. Prioritize questions wi...
At least 30% of content pages published or upda...
Accelerate content updates. Review and refresh at least 30% of your content every 6 months. Prioritize pages with outdated information, declining traffic, or competitive topics that evolve quickly.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Braze achieved Level 2 in Technical. Key areas for improvement: Clean, semantic HTML: proper use of sema, Organization, Brand, or Corporation sche, Crawlability 95%+: pages are discoverabl.
Clean, semantic HTML: proper use of semantic tags
Refactor HTML to use semantic elements (nav, main, article, section) instead of generic divs. Run through HTML validator (W3C) to identify structure issues.
Organization, brand, or corporation schema.Org ...
Add Organization schema (JSON-LD) to your homepage. Include: name, url, logo, description, sameAs (social profiles), contactPoint. This structured data helps LLMs build an accurate entity profile o...
Crawlability 95%+: pages are discoverable via r...
Audit robots.txt to ensure important pages are not disallowed; check that sitemap includes all indexable pages; ensure internal linking reaches all key pages.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Braze achieved Level 2 in Authority. Key areas for improvement: Author bylines present on at least 5% of, Content demonstrates expertise through p, Company is mentioned on at least 40% of .
Author bylines present on at least 5% of conten...
Add author bylines to content pages. Attribute articles, guides, and blog posts to named authors with credentials. LLMs and search engines use authorship signals for content authority scoring (Goog...
Content demonstrates expertise through proper a...
Strengthen content attribution. Back claims with specific data, cite sources, reference customer results with permission, and attribute expertise to named authors. Unsourced claims erode authority ...
Company is mentioned on at least 40% of relevan...
Increase your presence on authoritative industry sources. Pursue: industry analyst coverage, guest posts on major publications, review site profiles (G2, Capterra, TrustRadius), industry directory ...
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Braze achieved Level 2 in Authority. Key areas for improvement: Author bylines present on at least 5% of, Content demonstrates expertise through p, Company is mentioned on at least 40% of .
Author bylines present on at least 5% of conten...
Add author bylines to content pages. Attribute articles, guides, and blog posts to named authors with credentials. LLMs and search engines use authorship signals for content authority scoring (Goog...
Content demonstrates expertise through proper a...
Strengthen content attribution. Back claims with specific data, cite sources, reference customer results with permission, and attribute expertise to named authors. Unsourced claims erode authority ...
Company is mentioned on at least 40% of relevan...
Increase your presence on authoritative industry sources. Pursue: industry analyst coverage, guest posts on major publications, review site profiles (G2, Capterra, TrustRadius), industry directory ...
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.