Your AEO Assessment: business.adobe.com
Overall AEO Maturity score: 4 out of 5
Your top 3 priorities
Here's where business.adobe.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement dynamic personalization to tailor content for individual users based on their behavior and preferences.
Enhance content with engaging visuals, animations, and videos to create emotionally evocative stories.
Ensure all pages have unique and optimized meta titles and descriptions to improve click-through rates and search engine rankings.
What your AEO Assessment covers
Your personalized AEO assessment measures how well business.adobe.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Adobe's business site demonstrates strong content maturity, effectively covering the full buyer funnel and regularly publishing authoritative reports. To advance further, incorporating dynamic personalization, engaging visuals, and external expert insights is recommended.
Implement dynamic personalization
Implement dynamic personalization to tailor content for individual users based on their behavior and preferences.
Enhance content with visuals and videos
Enhance content with engaging visuals, animations, and videos to create emotionally evocative stories.
Include guest insights from external experts
Collaborate with external experts to include guest insights, adding credibility and diverse perspectives to the content.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The Adobe Business site demonstrates a solid foundation in technical SEO practices, including the use of meta canonical tags and structured data markup. To advance to the next maturity level, the site should implement structured data markup across all pages, optimize meta titles and descriptions, and ensure consistent application of canonical tags.
Implement structured data markup
Implement structured data markup (JSON-LD) across all product and content pages to enhance search engine understanding and improve rich snippet display.
Optimize meta titles and descriptions
Ensure all pages have unique and optimized meta titles and descriptions to improve click-through rates and search engine rankings.
Audit and update canonical tags
Regularly audit and update canonical tags to prevent duplicate content issues and consolidate link equity.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Adobe demonstrates a high level of authority maturity, with widespread positive citations, active management of its digital presence, and engaging visual content. Continued focus on original research and proactive citation management will further solidify its leadership position.
Maintain thought leadership
Continue producing original research and data-driven reports to maintain thought leadership.
Manage citations
Actively manage and update citations across authoritative sites to ensure accuracy and proper attribution.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive and immersive content formats.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Adobe's website demonstrates a solid foundation in measurement practices, utilizing Adobe Analytics and offering advanced analytics features. To advance to the next maturity level, implementing systematic tracking of LLM traffic and mentions, and monitoring conversion rates by traffic source are recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates by traffic source
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.