Your AEO Assessment: business.amazon.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where business.amazon.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize page load times and mobile responsiveness to enhance user experience and search rankings.
What your AEO Assessment covers
Your personalized AEO assessment measures how well business.amazon.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Amazon Business demonstrates a strong commitment to addressing user questions with clear and accessible content. To advance in AEO maturity, focusing on developing content clusters, ensuring regular updates, and adding competitor comparisons will be beneficial.
Create content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Add competitor comparisons
Implement competitor comparison pages that succinctly highlight Amazon Business's advantages.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website has foundational technical elements in place but lacks comprehensive structured data, full accessibility, and optimal performance. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Improve page accessibility and indexability
Ensure all pages are accessible and indexable by search engines to improve overall site visibility.
Optimize page load times and mobile responsiveness
Optimize page load times and mobile responsiveness to enhance user experience and search rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Amazon Business demonstrates a high level of authority maturity, with extensive positive coverage across authoritative sites, accurate third-party entries, and strong search authority metrics. Continued focus on original research and proactive engagement with industry publications will further solidify its leadership position.
Maintain thought leadership
Continue producing original research and data-driven reports to maintain thought leadership.
Engage with industry publications
Enhance engagement with authoritative industry publications to ensure accurate and positive representation.
Manage online mentions
Monitor and manage online mentions to promptly address inaccuracies and reinforce positive sentiment.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Amazon Business demonstrates a solid foundation in measurement practices through its analytics tools and privacy policies. Advancing to the next maturity level would involve implementing systematic tracking of LLM traffic, mentions, and sentiment, and integrating advanced mention tracking tools.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt advanced mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.