Your AEO Assessment: butterfly.com.au
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where butterfly.com.au can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a content strategy that includes creating a blog and FAQ section to address common client questions and industry topics.
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.
Optimize website performance by improving page load times and ensuring mobile responsiveness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well butterfly.com.au is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Butterfly's website currently focuses on brand-specific content with limited depth and user engagement features. Implementing a blog and FAQ section, along with regular content updates and improved readability, will enhance its content maturity.
Implement blog and FAQ section
Develop a content strategy that includes creating a blog and FAQ section to address common client questions and industry topics.
Regular content updates
Ensure content is regularly updated and includes visible indicators of freshness, such as 'last updated' dates.
Enhance content readability
Focus on creating comprehensive, straightforward content that uses plain English to improve readability and user engagement.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates foundational technical SEO practices but lacks structured data markup and has performance issues. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness.
Conduct regular technical audits
Ensure all pages are accessible and free from technical errors by conducting regular audits and fixing issues promptly.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Butterfly demonstrates a solid foundation in authority with individual content attribution and engaging visuals. To advance, increasing presence on authoritative sites and developing thought leadership content are recommended.
Boost digital PR
Enhance digital PR efforts to increase mentions on authoritative industry sites.
Create thought leadership content
Develop and promote thought leadership content to establish authority.
Manage online reputation
Monitor and manage online reputation to maintain positive sentiment.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Butterfly.com.au currently shows no visible evidence of web analytics or SEO/AEO tools usage, and lacks disclosures related to analytics or AI/LLM usage in its privacy policy. Implementing systematic tracking and utilizing appropriate tools could enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, with a bonus for tying this to revenue.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.