Your AEO Assessment: ca.gov
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where ca.gov can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Conduct regular technical SEO audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
What your AEO Assessment covers
Your personalized AEO assessment measures how well ca.gov is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
The California state website effectively addresses a wide range of resident inquiries with generally accessible content. To advance in AEO maturity, the site should focus on developing comprehensive content clusters, ensuring regular updates with visible freshness indicators, and enhancing readability across all pages.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance content readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score of 80 or higher.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The CA.gov website demonstrates strong technical foundations with adherence to accessibility standards and a modern design. To reach the highest maturity level, expanding schema markup, conducting regular SEO audits, and optimizing performance are recommended.
Expand schema markup implementation
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Enhance website performance
Optimize website performance by improving page load speeds and ensuring mobile responsiveness.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
The ca.gov website demonstrates strong authority through attributed content, positive external mentions, and engaging visuals. To advance further, enhancing interactive content, managing online mentions proactively, and developing original research will solidify its leadership position.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive elements and multimedia content to engage users.
Manage online mentions
Proactively monitor and manage online mentions to ensure accurate representation across authoritative sites.
Develop thought leadership content
Develop and promote original research or data-driven reports to establish thought leadership.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The ca.gov website utilizes Google Analytics for monitoring web traffic, indicating a foundational level of measurement maturity. To advance, implementing systematic tracking of LLM interactions and related metrics is recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.