Your AEO Assessment: campaspe.vic.gov.au
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where campaspe.vic.gov.au can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common resident inquiries.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience on mobile devices.
What your AEO Assessment covers
Your personalized AEO assessment measures how well campaspe.vic.gov.au is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
The Campaspe Shire Council's website effectively addresses several resident inquiries and maintains moderately updated content. However, enhancing the FAQ section, ensuring regular content updates, and improving readability will further elevate its content maturity.
Expand FAQ section
Develop a comprehensive FAQ section addressing common resident inquiries.
Regular content updates
Ensure all content is updated regularly, with visible 'last updated' dates.
Improve readability
Simplify complex content to achieve a Flesch Reading Ease score above 70.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates basic technical SEO practices but lacks structured data markup, has mobile responsiveness issues, and suboptimal page load times. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Enhance mobile-friendliness
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience on mobile devices.
Optimize page load times
Optimize page load times by compressing images and leveraging browser caching to improve site performance.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Campaspe Shire Council demonstrates a foundational level of authority with existing Knowledge Graph and Wikipedia entries. However, enhancing author bios, optimizing the Knowledge Graph, and updating the Wikipedia page are essential steps to advance to the next maturity level.
Implement author bios
Add author bios to key posts to demonstrate expertise and experience.
Optimize knowledge graph
Ensure Google’s Knowledge Graph accurately represents the brand by claiming the entity and establishing schema markup.
Enhance wikipedia presence
Create or update the Wikipedia page to enhance authoritativeness.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The Campaspe Shire Council website lacks visible evidence of web analytics and SEO tools, indicating a basic level of measurement maturity. Implementing systematic tracking of LLM traffic and utilizing analytics tools would enhance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.