Your AEO Assessment: canstar.com.au
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where canstar.com.au can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses entire topics, ensuring coverage across the full buyer funnel.
Implement structured data markup across all pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize website speed by addressing render-blocking resources and improving load times to enhance user experience and SEO performance.
What your AEO Assessment covers
Your personalized AEO assessment measures how well canstar.com.au is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Canstar.com.au effectively addresses clusters of user questions with clear and accessible content. To advance in AEO maturity, the site should focus on comprehensive topic coverage, regular content updates, and integrating original research to enhance authority and user value.
Create comprehensive topic coverage
Develop comprehensive content that addresses entire topics, ensuring coverage across the full buyer funnel.
Establish regular content updates
Implement a structured content update schedule to ensure all content remains current, with visible indicators of freshness.
Integrate original research
Incorporate original research and data into content to enhance authority and provide unique value to users.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Canstar.com.au demonstrates a solid technical SEO foundation with effective URL structures and mobile responsiveness. However, to advance to a higher maturity level, implementing structured data, optimizing page speed, and conducting regular technical audits are recommended.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize website speed
Optimize website speed by addressing render-blocking resources and improving load times to enhance user experience and SEO performance.
Conduct regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links, duplicate content, and indexing problems.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Canstar demonstrates strong authority with high coverage and positive mentions on authoritative sites, a well-maintained Google Knowledge Graph entry, and content attributed to experts. To advance, focus on publishing original research, enhancing visual storytelling, and managing third-party site accuracy.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive infographics and videos.
Manage third-party site accuracy
Actively manage and correct inaccuracies on third-party sites to ensure accurate representation.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Canstar.com.au utilizes web analytics tools like Google Analytics to monitor user behavior. However, there is no public evidence of systematic tracking of LLM traffic, mentions, or sentiment, nor the use of SEO and AEO tools for mention tracking in AI outputs. Implementing these practices would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.