Your AEO Assessment: captrust.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where captrust.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Develop comprehensive content that addresses clusters of related questions to provide in-depth information.
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well captrust.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
CAPTRUST's content effectively addresses key audience questions with a sitewide question coverage of 80%. However, improving readability and developing comprehensive content clusters can further enhance user engagement and information depth.
Enhance content readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Create in-depth content clusters
Develop comprehensive content that addresses clusters of related questions to provide in-depth information.
Implement regular content updates
Ensure all content is regularly updated, with visible indicators of freshness such as 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
CAPTRUST's website demonstrates a solid technical foundation with secure connections and accessibility considerations. However, to advance in AEO maturity, enhancements in structured data implementation, technical SEO practices, and site performance optimization are recommended.
Enhance schema markup implementation
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Perform technical SEO audit
Conduct a thorough technical SEO audit to identify and resolve issues affecting crawlability and indexing.
Optimize site performance
Optimize website performance by improving page load speeds and ensuring mobile responsiveness.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
CAPTRUST demonstrates strong authority with accurate Knowledge Graph and Wikipedia entries, content attributed to experts, and engaging visuals. To advance, the firm should focus on publishing original research, enhancing visual storytelling, and proactively managing reference site information.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website with more interactive and engaging content.
Manage wikipedia and reference sites
Proactively manage and update information on Wikipedia and other reference sites to ensure accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
CAPTRUST's website lacks visible evidence of web analytics and SEO tools, indicating potential gaps in systematic tracking and monitoring of online performance. Enhancing measurement practices could improve insights into user behavior and search engine presence.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO tools for mention monitoring
If not already in place (we cannot tell from the outside), utilize tools like SEMrush or Ahrefs to monitor daily or weekly mentions, including inclusion, citation, prominence, and sentiment tracking.
Measure LLM content accuracy and zero-click value
If not already in place (we cannot tell from the outside), establish systematic measurement of LLM content accuracy and freshness, and attribute value to zero-click mentions.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.