Your AEO Assessment: chainalysis.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where chainalysis.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Enhance content readability by simplifying language and reducing jargon, aiming for a Flesch Reading Ease score above 60.
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and improve rich snippet visibility.
Optimize website performance by addressing Core Web Vitals, including improving Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) scores.
What your AEO Assessment covers
Your personalized AEO assessment measures how well chainalysis.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Chainalysis's content effectively addresses key user questions but can improve in readability, depth, and regular updates to enhance user engagement and information comprehensiveness.
Improve content readability
Enhance content readability by simplifying language and reducing jargon, aiming for a Flesch Reading Ease score above 60.
Create in-depth content clusters
Develop comprehensive content that addresses clusters of related questions to provide in-depth information.
Maintain content freshness
Regularly update existing content to ensure accuracy and relevance, with visible indicators of freshness.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Chainalysis demonstrates a solid technical SEO foundation with effective indexing and security measures. To advance, implementing structured data, optimizing Core Web Vitals, and enhancing mobile responsiveness are recommended.
Implement structured data markup
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and improve rich snippet visibility.
Optimize core web vitals
Optimize website performance by addressing Core Web Vitals, including improving Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) scores.
Enhance mobile-friendliness
Ensure all pages are mobile-friendly by adopting responsive design principles and testing across various devices and screen sizes.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Chainalysis demonstrates strong authority in blockchain analysis, with consistent citations by industry sources and accurate representation in knowledge platforms. Enhancing thought leadership content and visual storytelling can further solidify its position.
Publish annual thought leadership reports
Develop and publish annual thought leadership reports to establish authority in blockchain analysis.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive infographics and videos.
Manage wikipedia and reference site information
Proactively manage and update information on Wikipedia and other reference sites to ensure accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Chainalysis currently exhibits minimal externally visible measurement practices, with no evidence of web analytics tools or disclosures related to analytics in their privacy policy. Advancing to the next maturity level would involve implementing systematic tracking of LLM traffic and mentions, utilizing mention tracking tools, and monitoring conversion rates from LLM-sourced traffic.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking to monitor inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.