Your AEO Assessment: checkr.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where checkr.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.
Optimize website performance by reducing page load times and improving Core Web Vitals metrics.
Ensure all pages are mobile-friendly and responsive to provide a consistent user experience across devices.
What your AEO Assessment covers
Your personalized AEO assessment measures how well checkr.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Checkr's content effectively addresses clusters of related questions with consistent messaging and readability. To advance, focus on comprehensive topic ownership, regular content updates, and simplifying complex content for broader accessibility.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance content readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score of 80 or higher.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Checkr's website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data, optimal performance, and full mobile responsiveness. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by reducing page load times and improving Core Web Vitals metrics.
Enhance mobile responsiveness
Ensure all pages are mobile-friendly and responsive to provide a consistent user experience across devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Checkr demonstrates strong authority in the background check industry, with consistent citations by reputable sources and recognition by Google. To advance to the highest maturity level, enhancing digital PR efforts, publishing annual thought leadership reports, and expanding visual storytelling are recommended.
Boost digital PR initiatives
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications and forums.
Publish annual industry reports
Develop and promote annual thought leadership reports to establish Checkr as a leading voice in the background check industry.
Implement visual storytelling
Expand the use of engaging visual storytelling, such as interactive infographics and videos, across the website to improve user engagement.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Checkr.com currently shows no visible evidence of web analytics or SEO/AEO tools usage, and its privacy policy does not disclose analytics or AI/LLM usage. Implementing systematic tracking and appropriate tools could enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.