Your AEO Assessment: chewy.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where chewy.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses clusters of related customer questions to enhance topical authority.
Implement AI-driven automation for technical SEO audits, internal linking optimization, and performance monitoring.
Develop and publish original research reports or annual studies to establish thought leadership in the pet care industry.
What your AEO Assessment covers
Your personalized AEO assessment measures how well chewy.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Chewy.com has achieved a Level 3 content maturity by effectively targeting related concepts and maintaining a consistent brand voice. To advance further, focusing on comprehensive content clusters, regular updates, and competitor comparisons is recommended.
Create content clusters
Develop comprehensive content that addresses clusters of related customer questions to enhance topical authority.
Regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Add competitor comparisons
Implement competitor comparison pages to highlight Chewy.com's unique value propositions.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Chewy demonstrates strong technical SEO practices with dedicated management and advanced tools but can further enhance its maturity by integrating AI-driven automation and machine learning models.
Implement AI-driven SEO automation
Implement AI-driven automation for technical SEO audits, internal linking optimization, and performance monitoring.
Develop ML models for SEO enhancement
Develop machine learning models to enhance keyword research, content recommendations, and ranking predictions.
Deploy AI agents for SEO tasks
Design and deploy autonomous AI agents to execute multi-step SEO tasks such as content evaluation, data enrichment, and competitive analysis.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Chewy demonstrates strong authority in the pet care industry with significant coverage in authoritative publications and accurate third-party entries. To advance to the highest maturity level, the company should focus on publishing original research, enhancing visual storytelling, and proactively managing information on authoritative platforms.
Publish original research reports
Develop and publish original research reports or annual studies to establish thought leadership in the pet care industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive infographics, animations, and videos to engage users.
Manage authoritative site information
Proactively manage and update information on authoritative sites like Wikipedia and Google Knowledge Graph to ensure accuracy and completeness.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Chewy.com currently exhibits a basic level of measurement maturity, with no visible evidence of web analytics or SEO tools in use. Enhancing tracking of LLM traffic and mentions, and implementing systematic conversion rate monitoring, would advance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.