Your AEO Assessment: christies.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where christies.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Enhance content readability by simplifying complex language and sentence structures, aiming for a Flesch Reading Ease score above 60.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize website performance by reducing page load times and improving mobile responsiveness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well christies.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Christie's demonstrates a solid commitment to addressing user questions with an 80% coverage rate. However, improving content readability and ensuring regular updates will enhance user engagement and information accuracy.
Improve content readability
Enhance content readability by simplifying complex language and sentence structures, aiming for a Flesch Reading Ease score above 60.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to provide in-depth information to users.
Regularly update content
Regularly update existing content to ensure accuracy and relevance, aiming for at least 50% of content to be updated within the last 12 months.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Christie's website demonstrates a moderate level of technical maturity, with a functional structure and basic SEO practices in place. However, improvements in structured data implementation, performance optimization, and content accessibility are necessary to advance to a higher maturity level.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by reducing page load times and improving mobile responsiveness.
Ensure page accessibility and error-free content
Ensure all pages are accessible and free from errors to improve user experience and search engine indexing.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Christie's demonstrates exceptional authority maturity with widespread positive citations, accurate third-party representations, and a robust backlink profile, positioning it as a leader in the art and luxury auction industry.
Active citation management
Continue to actively manage and correct citations to ensure accurate representation across all platforms.
Sustain thought leadership
Maintain and enhance the creation of original data and thought leadership content to sustain authority.
Increase positive mentions
Expand engagement with authoritative sites to increase positive mentions and references.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Christie's currently exhibits a Level 2 maturity in measurement, with no visible evidence of web analytics or SEO/AEO tools in the website's HTML. Enhancing measurement practices by implementing systematic tracking and utilizing appropriate tools could advance their maturity level.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Establish regular sentiment monitoring
If not already in place (we cannot tell from the outside), establish daily or weekly sentiment tracking to monitor brand mentions for positive or negative/controversial sentiment.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.