Your AEO Assessment: connective.com.au
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where connective.com.au can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Ensure all pages are accessible and free from errors to improve user experience and search engine indexing.
Develop a comprehensive FAQ section addressing common broker inquiries.
What your AEO Assessment covers
Your personalized AEO assessment measures how well connective.com.au is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Connective's content addresses some broker questions but lacks depth and regular updates. Enhancing the FAQ section, updating content consistently, and improving readability will advance their AEO maturity.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common broker inquiries.
Implement regular content updates
Regularly update existing content to ensure accuracy and relevance.
Improve content readability
Enhance content readability by simplifying language and structure.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Connective's website demonstrates foundational technical SEO practices but lacks structured data markup, has accessibility issues, and requires performance optimization to advance its AEO maturity.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Fix page accessibility issues
Ensure all pages are accessible and free from errors to improve user experience and search engine indexing.
Optimize website performance
Optimize website performance by improving page load times and mobile responsiveness.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Connective demonstrates strong authority in the mortgage broking industry through consistent citations and a well-maintained online presence. To advance further, the company should focus on publishing original research, enhancing visual storytelling, and managing online authority profiles.
Publish original research reports
Develop and publish original research reports or whitepapers to establish thought leadership in the mortgage broking industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements, infographics, and videos to engage visitors.
Manage online authority profiles
Proactively manage and update the company's Google Knowledge Panel and pursue the creation of a Wikipedia page to improve online authority.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Connective's website currently lacks visible measurement tools and disclosures related to analytics or AI usage. Implementing systematic tracking and utilizing SEO tools can enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, prominence, and sentiment analysis.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.