Your AEO Assessment: craft.co
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where craft.co can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common user questions
Implement structured data markup (e.g., JSON-LD) across all pages to enhance search engine understanding and visibility
Optimize website performance by reducing page load times through image optimization, code minification, and leveraging browser caching
What your AEO Assessment covers
Your personalized AEO assessment measures how well craft.co is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Craft's content addresses some user questions but lacks depth and consistency. Regular updates and improved readability are needed to enhance user engagement and information accessibility.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common user questions.
Regularly update content
Ensure all content is updated regularly, with visible 'last updated' dates.
Enhance content readability
Simplify complex content to improve readability and accessibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates foundational technical SEO practices but lacks structured data markup, optimal performance, and consistent mobile responsiveness. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup (e.g., JSON-LD) across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by reducing page load times through image optimization, code minification, and leveraging browser caching.
Enhance mobile responsiveness
Ensure all pages are mobile-friendly and responsive to improve user experience across devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Craft has achieved a Level 3 maturity in authority, demonstrating proactive digital PR efforts and thought leadership. To advance, the company should enhance authoritative mentions, develop thought leadership content, and monitor online sentiment.
Boost digital PR initiatives
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications.
Create thought leadership content
Develop and promote thought leadership content to establish authority in supply chain resilience.
Manage online mentions
Monitor and manage online mentions and sentiment to maintain a positive brand image.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Craft.co utilizes web analytics tools like Google Analytics and Lucky Orange, indicating a foundational level of measurement maturity. However, there is no public evidence of systematic tracking of LLM traffic, mentions, or sentiment, suggesting opportunities for advancement in measurement practices.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates by traffic source
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.