Your AEO Assessment: crashplan.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where crashplan.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses clusters of related user questions to enhance semantic richness.
Implement structured data markup (e.g., JSON-LD) across all web pages to enhance search engine understanding and visibility.
Optimize website performance by reducing page load times through image optimization, minification of CSS and JavaScript, and leveraging browser caching.
What your AEO Assessment covers
Your personalized AEO assessment measures how well crashplan.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
CrashPlan's content effectively addresses user questions but lacks depth and comprehensive coverage of related topics. Regular updates and improved readability are needed to advance content maturity.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related user questions to enhance semantic richness.
Implement regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance content readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 70.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates a moderate level of technical SEO maturity, with a solid foundation in place. However, implementing structured data, optimizing performance, and enhancing mobile responsiveness are key areas for improvement to advance to the next maturity level.
Implement structured data markup
Implement structured data markup (e.g., JSON-LD) across all web pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by reducing page load times through image optimization, minification of CSS and JavaScript, and leveraging browser caching.
Enhance mobile responsiveness
Ensure all web pages are mobile-friendly and responsive to provide a seamless user experience across devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
CrashPlan demonstrates strong authority in the cloud backup industry, with consistent citations and engaging visual content. To advance further, focusing on original research publications and enhancing interactive storytelling will solidify its thought leadership position.
Publish original research reports
Develop and publish original research reports or whitepapers to establish thought leadership in the industry.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive elements and animations on key pages.
Manage and update citations
Proactively manage and update citations on authoritative sites to ensure accurate and current information.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
CrashPlan currently lacks visible measurement tools and systematic tracking of LLM traffic and mentions, indicating an ad hoc approach to presence checking. Implementing structured monitoring and analytics will enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.