Your AEO Assessment: degreed.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where degreed.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Conduct regular technical SEO audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well degreed.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Degreed's content effectively addresses user questions with clear language and comprehensive FAQs. To advance, focus on developing content clusters, ensuring regular updates, and enhancing readability.
Create content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 80.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Degreed's website demonstrates a solid technical foundation but requires improvements in structured data implementation, regular SEO audits, and performance optimization to advance its AEO maturity.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Optimize website performance
Optimize website performance by improving page load speeds and ensuring mobile responsiveness.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Degreed demonstrates strong authority in the EdTech industry, with consistent citations by reputable sources and engaging visual content. To advance to the highest maturity level, focusing on original research publications and proactive digital PR efforts is recommended.
Publish original research reports
Develop and publish original research reports or annual thought leadership pieces to establish authority in the industry.
Increase digital PR efforts
Enhance proactive digital PR efforts to increase mentions in authoritative industry publications and platforms.
Monitor online mentions and sentiment
Implement a systematic approach to monitor and manage online mentions and sentiment across various platforms.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Degreed currently lacks visible measurement tools and a comprehensive strategy for tracking website performance and user engagement, indicating a need for enhanced analytics implementation.
Implement web analytics tools
Implement web analytics tools such as Google Analytics or Adobe Analytics to systematically track website traffic and user behavior.
Integrate SEO and AEO tools
Integrate SEO and AEO tools like Semrush or Ahrefs to monitor search engine performance and optimize content strategy.
Develop comprehensive measurement strategy
Develop a comprehensive measurement strategy to systematically track LLM traffic, mentions, and sentiment in relevant answers in answer engines.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.