Your AEO Assessment: doubleverify.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where doubleverify.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience and SEO rankings.
Optimize page load times by compressing images, leveraging browser caching, and minimizing JavaScript to improve performance.
What your AEO Assessment covers
Your personalized AEO assessment measures how well doubleverify.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
DoubleVerify's content strategy is evolving, with efforts to answer user questions and maintain content freshness. However, opportunities exist to enhance comprehensiveness, readability, and systematic updates to advance in AEO maturity.
Enhance content to answer user questions
Enhance existing content to comprehensively answer user questions, focusing on high 'visit website' intent topics such as examples and templates.
Establish regular content updates
Implement a systematic content update process to ensure at least 50% of content is refreshed within the last 12 months, with visible indicators of freshness.
Simplify language for better readability
Simplify language across the site to achieve a Flesch Reading Ease score of 60 or higher, making content more accessible.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
DoubleVerify's website demonstrates a solid technical foundation but can advance by implementing structured data, enhancing mobile responsiveness, and optimizing page load times to improve search visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Enhance mobile-friendliness
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience and SEO rankings.
Optimize page load times
Optimize page load times by compressing images, leveraging browser caching, and minimizing JavaScript to improve performance.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
DoubleVerify demonstrates strong authority in the digital media measurement industry, with high coverage and positive mentions on authoritative sites, accurate third-party profiles, and content attributed to experts. To advance to the highest maturity level, the company should focus on publishing original research, enhancing visual storytelling, and proactively managing citations.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website with more interactive and engaging content.
Manage and update citations
Proactively manage and update citations on authoritative platforms to ensure accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
DoubleVerify's website does not display visible measurement tools, indicating a basic level of measurement maturity. Advancing to systematic tracking of LLM traffic and mentions, along with conversion rate analysis, would enhance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.