Your AEO Assessment: durrant.co.nz
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where durrant.co.nz can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (e.g., JSON-LD) across all pages to enhance search engine understanding and visibility.
Ensure all images have descriptive alt attributes to improve accessibility and SEO.
Optimize website loading speed by compressing images and leveraging browser caching.
What your AEO Assessment covers
Your personalized AEO assessment measures how well durrant.co.nz is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Durrant's website demonstrates a foundational content strategy with some answer-oriented material. Enhancing the FAQ section, maintaining regular blog updates, and improving content readability will advance its AEO maturity.
Expand FAQ section
Develop a comprehensive FAQ section addressing common client inquiries.
Maintain active blog
Regularly update the blog with informative articles relevant to the industry.
Enhance content readability
Simplify technical content to improve readability and accessibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates basic technical SEO practices but lacks structured data markup, descriptive image alt attributes, and optimal loading speed. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup (e.g., JSON-LD) across all pages to enhance search engine understanding and visibility.
Add descriptive alt attributes to images
Ensure all images have descriptive alt attributes to improve accessibility and SEO.
Optimize website loading speed
Optimize website loading speed by compressing images and leveraging browser caching.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Durrant.co.nz demonstrates foundational authority with individual content attribution and visually engaging elements. However, to advance in AEO maturity, establishing a Google Knowledge Graph entry, creating a Wikipedia page, and enhancing digital PR efforts are recommended.
Establish Google knowledge graph
Claim and optimize a Google Knowledge Graph entry to enhance online presence and credibility.
Create wikipedia page
Develop and maintain a Wikipedia page to provide authoritative information about the company.
Enhance digital PR efforts
Implement a proactive digital PR strategy to increase mentions on authoritative industry sites.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible measurement tools and a privacy policy, indicating an ad hoc approach to monitoring online presence. Implementing web analytics and SEO tools, along with establishing a privacy policy, would enhance measurement maturity.
Implement web analytics
If not already in place (we cannot tell from the outside), implement a web analytics tool like Google Analytics to monitor website traffic and user behavior.
Add privacy policy
If not already in place (we cannot tell from the outside), establish a privacy policy on the website detailing data collection and usage practices.
Utilize SEO tools
If not already in place (we cannot tell from the outside), consider using SEO tools such as Semrush or Ahrefs to track search engine performance and optimize content.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.