Your AEO Assessment: eastwestbank.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where eastwestbank.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer inquiries.
Ensure all content is updated regularly, with visible 'last updated' dates.
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well eastwestbank.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
East West Bank's content partially addresses user questions but lacks comprehensive FAQs and regular updates. Improving readability and content freshness will enhance user engagement and information accessibility.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Implement regular content updates
Ensure all content is updated regularly, with visible 'last updated' dates.
Enhance content readability
Simplify complex content to improve readability, aiming for a Flesch Score above 60.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
East West Bank's website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data markup and optimal page performance. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness.
Enhance title tags and meta descriptions
Ensure all pages have unique, descriptive title tags and meta descriptions to improve search engine indexing.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
East West Bank demonstrates strong authority with content attributed to individuals, a Google Knowledge Graph entry, and engaging visuals. To advance, enhancing visual storytelling, correcting inaccuracies on reference sites, and increasing digital PR efforts are recommended.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements and high-quality visuals to engage users.
Correct inaccuracies on reference sites
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure information about the brand is up-to-date and well-sourced.
Increase digital PR efforts
Increase proactive digital PR efforts to secure more authoritative mentions and citations in industry publications and reputable websites.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
East West Bank's website shows no visible evidence of advanced measurement tools or systematic tracking of LLM traffic and mentions. Implementing such tools and practices would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.