Your AEO Assessment: emarketer.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where emarketer.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Simplify complex reports to improve readability and accessibility.
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance by improving page load speeds and ensuring mobile responsiveness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well emarketer.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
eMarketer demonstrates a strong commitment to addressing clusters of questions in digital marketing through comprehensive content. To advance, simplifying complex reports and regularly updating content to address emerging questions will enhance accessibility and relevance.
Enhance readability of reports
Simplify complex reports to improve readability and accessibility.
Address emerging digital marketing questions
Develop content targeting emerging questions in digital marketing.
Regularly update content
Ensure all content is updated regularly to maintain relevance.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates a solid foundation in technical SEO but requires enhancements in structured data implementation, site performance, and internal linking to advance its maturity level.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Enhance site performance
Optimize website performance by improving page load speeds and ensuring mobile responsiveness.
Strengthen internal linking
Develop a comprehensive internal linking strategy to improve site navigation and distribute link equity effectively.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
eMarketer demonstrates strong authority through expert content, recognized profiles, and a robust backlink profile. To advance, enhancing visual storytelling, managing reference site information, and securing more authoritative citations are recommended.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive elements and videos across key content areas.
Manage reference site information
Proactively manage and update information on Wikipedia and other reference sites to ensure accuracy and completeness.
Secure authoritative citations
Increase efforts to secure citations from authoritative industry sources to further solidify thought leadership.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
EMARKETER utilizes Google Analytics for user behavior analysis but lacks public evidence of advanced measurement practices like systematic LLM traffic tracking, mention monitoring, or conversion rate analysis tied to revenue. Implementing these would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.