Your AEO Assessment: excelia-group.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where excelia-group.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Enhance existing content to comprehensively answer user questions, ensuring clarity and depth.
Develop a structured FAQ section addressing common inquiries from prospective students.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well excelia-group.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Excelia's content partially addresses user questions but lacks depth and a structured FAQ section. Regular updates are needed to maintain relevance and accuracy.
Enhance content depth
Enhance existing content to comprehensively answer user questions, ensuring clarity and depth.
Create comprehensive FAQ
Develop a structured FAQ section addressing common inquiries from prospective students.
Regular content updates
Regularly update content to reflect current information and maintain relevance.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Excelia's website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data markup and optimized meta information. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize meta titles and descriptions
Ensure all pages have unique and descriptive meta titles and descriptions to improve click-through rates.
Enhance page load speeds
Improve page load speeds by optimizing images and leveraging browser caching.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Excelia demonstrates strong authority with consistent industry citations and engaging visual content. To advance, focus on publishing original research and enhancing visual storytelling.
Publish original research reports
Develop and promote original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website with more interactive and engaging content.
Manage and update citations
Proactively manage and update citations on authoritative sites to ensure accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Excelia's website currently lacks visible measurement tools and disclosures related to analytics or AI usage, indicating an ad hoc approach to presence checking. Implementing systematic tracking and utilizing appropriate tools would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates and revenue attribution
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.