Your AEO Assessment: exelixis.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where exelixis.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Simplify complex medical content to improve readability and accessibility for a broader audience.
Develop a comprehensive FAQ section addressing common patient and collaborator inquiries.
Regularly update existing content to ensure accuracy and reflect the latest developments.
What your AEO Assessment covers
Your personalized AEO assessment measures how well exelixis.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Exelixis' content effectively addresses key topics but is often complex and lacks a centralized FAQ section. Enhancing readability and updating content regularly will improve user engagement and information accessibility.
Enhance content readability
Simplify complex medical content to improve readability and accessibility for a broader audience.
Create comprehensive faqs
Develop a comprehensive FAQ section addressing common patient and collaborator inquiries.
Maintain content freshness
Regularly update existing content to ensure accuracy and reflect the latest developments.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Exelixis has established foundational technical SEO practices but needs to enhance structured data implementation, site speed optimization, and mobile responsiveness to advance its AEO maturity.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize website loading speed
Optimize website loading speed by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
Ensure mobile responsiveness
Ensure mobile responsiveness by adopting a responsive design framework and testing across various devices and screen sizes.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Exelixis demonstrates strong authority in the biotechnology sector, with consistent industry citations and a recognized Knowledge Panel. Enhancing thought leadership content and visual storytelling can further solidify its position.
Publish annual oncology reports
Develop and publish annual thought leadership reports on oncology trends to establish authority.
Enhance visual storytelling
Enhance visual storytelling on the website with more interactive infographics and videos.
Manage reference site accuracy
Proactively manage and update Wikipedia and other reference sites to ensure accurate information.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Exelixis currently lacks visible measurement tools and disclosures related to analytics or AI usage. Implementing systematic tracking of LLM traffic and mentions, utilizing mention tracking tools, and monitoring conversion rates for LLM-sourced traffic would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.