Your AEO Assessment: expel.io
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where expel.io can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all web pages to enhance search engine understanding and visibility.
Ensure all web pages are mobile-friendly and responsive to improve user experience and search rankings.
Optimize page load speeds by compressing images and leveraging browser caching.
What your AEO Assessment covers
Your personalized AEO assessment measures how well expel.io is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Expel's content effectively addresses related questions with clear language, but could benefit from deeper topic coverage and improved readability to advance in AEO maturity.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Enhance FAQ coverage
Ensure all FAQs comprehensively answer targeted questions to improve user experience.
Improve content readability
Simplify complex content to achieve a Flesch Reading Ease score of 80 or higher for better readability.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website currently lacks essential technical SEO elements, including structured data markup, mobile responsiveness, and optimized page load speeds. Addressing these areas will significantly improve search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all web pages to enhance search engine understanding and visibility.
Enhance mobile responsiveness
Ensure all web pages are mobile-friendly and responsive to improve user experience and search rankings.
Optimize page load speeds
Optimize page load speeds by compressing images and leveraging browser caching.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Expel has established a solid foundation in the cybersecurity industry with positive mentions on authoritative sites and content demonstrating expertise. To advance, focusing on original research, enhancing visual storytelling, and managing third-party site accuracy is recommended.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website with more interactive and engaging content.
Manage third-party site accuracy
Proactively manage and correct inaccuracies on third-party sites like Wikipedia and review platforms.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Expel.io currently lacks visible evidence of web analytics and SEO/AEO tools usage, indicating an ad hoc approach to measurement. Implementing systematic tracking of LLM traffic and mentions, along with utilizing appropriate tools, will enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.