Your AEO Assessment: exxonmobil.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where exxonmobil.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Enhance content readability by simplifying language and reducing jargon to achieve a Flesch Reading Ease score above 60.
Expand the FAQ section to comprehensively address common user questions, ensuring coverage of at least 80% of anticipated inquiries.
Implement comprehensive structured data markup across all pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well exxonmobil.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
ExxonMobil's content strategy is progressing, with efforts to address user questions and provide informative material. However, improvements in readability, comprehensive FAQ coverage, and in-depth content clusters are needed to advance to the next maturity level.
Improve content readability
Enhance content readability by simplifying language and reducing jargon to achieve a Flesch Reading Ease score above 60.
Expand FAQ coverage
Expand the FAQ section to comprehensively address common user questions, ensuring coverage of at least 80% of anticipated inquiries.
Create comprehensive content clusters
Develop in-depth, long-form content that addresses clusters of related questions to provide comprehensive answers.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
ExxonMobil's website demonstrates a solid technical foundation with secure HTTPS implementation and responsive design. However, to advance in AEO maturity, enhancing structured data implementation, optimizing performance, and conducting regular technical audits are recommended.
Enhance structured data implementation
Implement comprehensive structured data markup across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness to enhance user experience and SEO rankings.
Regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
ExxonMobil demonstrates strong authority with consistent citations by industry sources, a recognized Google Knowledge Panel, and engaging visual content. To advance, the company should enhance digital PR, publish original research, and systematically manage mentions and sentiment.
Boost digital PR for positive mentions
Enhance proactive digital PR efforts to increase positive mentions across authoritative sites.
Publish original research reports
Develop and promote original research reports to establish thought leadership.
Track and manage mentions and sentiment
Implement systematic tracking and management of earned mentions and sentiment.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
ExxonMobil's website lacks visible evidence of web analytics and SEO/AEO tools, indicating potential gaps in systematic measurement practices. Enhancing tracking of LLM traffic and mentions could improve measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.