Your AEO Assessment: fanniemae.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where fanniemae.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize website performance by improving page load times and ensuring mobile responsiveness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well fanniemae.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Fannie Mae's content effectively addresses user questions with a systematic approach, though improvements in readability and content freshness could enhance user engagement.
Enhance content readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Create content clusters
Develop comprehensive content clusters that address related user questions and topics.
Maintain content freshness
Ensure all content is regularly updated, with visible indicators of freshness such as 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Fannie Mae's website demonstrates a solid technical foundation with strong accessibility and security measures. To advance to the next level of AEO maturity, implementing structured data, optimizing performance, and conducting regular technical SEO audits are recommended.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Enhance website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness.
Regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links and duplicate content.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Fannie Mae demonstrates strong authority in the housing finance sector, with consistent citations by reputable sources and engaging visual content. To advance to the highest maturity level, the organization should focus on publishing original research, enhancing visual storytelling, and proactively managing information on authoritative external platforms.
Publish original research reports
Develop and publish original research reports to establish thought leadership in the housing finance industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive infographics and videos.
Manage authoritative site information
Proactively manage and update information on authoritative sites like Wikipedia to ensure accuracy and completeness.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Fannie Mae employs web analytics tools like Google Analytics and engages in targeted advertising, indicating a structured approach to data collection. Advancing to systematic tracking of LLM traffic and mentions would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt AI mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.