Your AEO Assessment: fastly.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where fastly.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Simplify technical documentation to improve readability and accessibility.
Ensure all pages are served over HTTPS to enhance security and trustworthiness.
Optimize page load times by reducing server response times and leveraging browser caching.
What your AEO Assessment covers
Your personalized AEO assessment measures how well fastly.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Fastly's content effectively addresses clusters of user questions with comprehensive FAQs and in-depth articles. However, improving the readability of technical documentation and expanding content to cover all buyer journey stages would enhance user engagement and authority.
Enhance readability of technical docs
Simplify technical documentation to improve readability and accessibility.
Expand content across buyer journey
Develop comprehensive content that addresses all stages of the buyer's journey.
Publish original research
Create original research or annual reports to establish thought leadership.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Fastly.com demonstrates a solid technical foundation with partial schema implementation and HTTPS usage. To advance, focus on comprehensive schema markup, enforcing HTTPS site-wide, and optimizing page load times.
Implement comprehensive schema markup
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Enforce HTTPS across all pages
Ensure all pages are served over HTTPS to enhance security and trustworthiness.
Optimize page load times
Optimize page load times by reducing server response times and leveraging browser caching.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Fastly demonstrates strong authority with consistent industry citations and engaging visual content. To advance, focus on publishing original research, enhancing visual storytelling, and proactively managing citations.
Publish original research reports
Develop and publish original research reports or whitepapers to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive elements and infographics across the website.
Manage and update citations
Proactively manage and update citations on authoritative sites to ensure accurate and positive representation.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Fastly's website lacks visible evidence of web analytics and SEO tools, and its privacy policy does not disclose analytics or AI/LLM usage. Implementing systematic tracking and monitoring tools could enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.