Your AEO Assessment: firstcitizens.com

Overall AEO Maturity score: 3 out of 5

Your top 3 priorities

Here's where firstcitizens.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:

  • Develop a comprehensive FAQ section addressing common customer inquiries.

  • Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.

  • Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience and SEO rankings.

What your AEO Assessment covers

Your personalized AEO assessment measures how well firstcitizens.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.

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Content

Content: Build the source AI trusts

We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.

Content Category Score

First Citizens Bank's website demonstrates a moderate level of content maturity, with some question-answering content and regular updates. However, to advance, the site should develop a comprehensive FAQ section, ensure consistent content updates, and improve readability.

Create comprehensive FAQ section

Develop a comprehensive FAQ section addressing common customer inquiries.

Implement content update schedule

Regularly update existing content to ensure accuracy and relevance.

Improve content readability

Enhance content readability by simplifying language and structure.

Question Coverage Percentage

Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.

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Technical

Technical: Structure wins

We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.

Technical Category Score

First Citizens Bank's website demonstrates a solid technical foundation but requires enhancements in schema implementation, mobile responsiveness, and page speed optimization to advance its AEO maturity.

Implement comprehensive schema markup

Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.

Achieve full mobile-friendliness

Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience and SEO rankings.

Optimize page load speeds

Optimize page load speeds by compressing images, leveraging browser caching, and minimizing JavaScript to enhance performance.

Schema Coverage Percentage

Share of pages with schema.org metadata for improved LLM and search engine understanding.

Learn about generating schema in Webflow

Authority

Authority: Earn trust, everywhere

We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.

Authority Category Score

First Citizens Bank demonstrates strong authority with high coverage and positive mentions on authoritative sites, accurate third-party information, and content attributed to individuals with bios. To advance, the bank should focus on publishing original research, enhancing visual storytelling, and proactively managing information on reference sites.

Publish original research reports

Develop and publish original research reports to establish thought leadership.

Enhance visual storytelling

Enhance visual storytelling on the website with more interactive and engaging content.

Manage wikipedia and reference site information

Proactively manage and update information on Wikipedia and other reference sites to ensure accuracy.

Authority Coverage Percentage

Percent of top 50 industry sites that mention you.

Build pages that command authority

Measurement

Measurement: From rankings to representation

This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.

Measurement Category Score

First Citizens Bank currently shows no visible evidence of web analytics or SEO/AEO tools usage on their website, and their privacy policy does not disclose any analytics or AI/LLM usage. Implementing systematic tracking and utilizing appropriate tools could enhance their measurement maturity.

Implement LLM traffic and sentiment tracking

If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.

Utilize mention tracking tools

If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.

Track conversion rates for LLM traffic

If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.

Measurement Coverage

Presence of externally visible signs on your website that you are using measurement tools.

Measure LLM-traffic with Webflow Analyze