Your AEO Assessment: fiserv.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where fiserv.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer inquiries.
Simplify technical content to improve readability and accessibility.
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well fiserv.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Fiserv's content effectively addresses some user questions but lacks a comprehensive FAQ section and exhibits complex language. Regular content updates are needed to enhance readability and relevance, advancing the site's AEO maturity.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Enhance content readability
Simplify technical content to improve readability and accessibility.
Implement content update schedule
Regularly update content to ensure freshness and relevance.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Fiserv's website exhibits a solid technical foundation with a strong focus on accessibility and the use of advanced technologies. To advance to the next level of AEO maturity, implementing comprehensive schema markup, conducting regular technical SEO audits, and optimizing website performance are recommended.
Enhance schema markup implementation
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Optimize website performance
Optimize website performance by improving load times and ensuring mobile responsiveness to enhance user experience and search rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Fiserv demonstrates strong authority in the financial technology sector, with high recognition and accurate representation across authoritative platforms. To further enhance its authority, the company should focus on publishing original research, enriching visual content, and proactively managing its presence on reference sites.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website with more interactive and engaging content.
Manage wikipedia and reference sites
Proactively manage and update information on Wikipedia and other reference sites to ensure accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Fiserv's website lacks visible evidence of web analytics and SEO tools, indicating a basic level of measurement maturity. Enhancing tracking of LLM traffic and mentions could improve their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.