Your AEO Assessment: forbes.com
Overall AEO Maturity score: 4 out of 5
Your top 3 priorities
Here's where forbes.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop personalized content strategies tailored to specific audience segments, industries, and use cases.
Integrate dynamic content personalization to cater to individual user preferences and behaviors.
Enhance content with engaging multimedia elements such as animations and videos to improve user engagement.
What your AEO Assessment covers
Your personalized AEO assessment measures how well forbes.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Forbes.com demonstrates a high level of content maturity, effectively covering entire topics and addressing comprehensive question clusters. To advance to the highest maturity level, implementing personalized content strategies and dynamic content personalization is recommended.
Implement personalized content strategies
Develop personalized content strategies tailored to specific audience segments, industries, and use cases.
Adopt dynamic content personalization
Integrate dynamic content personalization to cater to individual user preferences and behaviors.
Incorporate engaging multimedia content
Enhance content with engaging multimedia elements such as animations and videos to improve user engagement.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Forbes.com demonstrates a high level of technical SEO maturity, effectively utilizing structured data and maintaining strong site performance. To sustain and enhance this position, ongoing monitoring and optimization are recommended.
Maintain up-to-date structured data
Regularly monitor and update structured data to align with evolving search engine guidelines and new schema types.
Optimize for core web vitals and mobile usability
Implement advanced technical SEO strategies, such as optimizing for Core Web Vitals and enhancing mobile usability.
Perform regular technical SEO audits
Conduct periodic technical SEO audits to identify and resolve emerging issues promptly.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Forbes demonstrates a high level of authority maturity, with widespread positive citations, accurate third-party references, and strong author attribution. Continued focus on original research, citation management, and visual storytelling will further enhance its authoritative standing.
Enhance original research
Continue producing original research and data-driven reports to maintain and enhance authority.
Manage citations
Actively manage and update citations across authoritative platforms to ensure accuracy and relevance.
Expand visual storytelling
Expand visual storytelling techniques, such as interactive infographics and videos, to engage audiences.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Forbes.com employs web beacons and cookies for analytics, indicating a foundational level of measurement maturity. Advancing to higher maturity levels would involve implementing systematic tracking of LLM traffic, mentions, sentiment, and conversion rates, if not already in place.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.