Your AEO Assessment: frankmooreadvertising.com.au
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where frankmooreadvertising.com.au can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Ensure all pages are accessible via HTTPS by obtaining and installing a valid SSL certificate to enhance site security and trustworthiness.
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Develop a comprehensive blog section addressing common client questions and industry topics.
What your AEO Assessment covers
Your personalized AEO assessment measures how well frankmooreadvertising.com.au is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Frank Moore Advertising's website effectively addresses common client questions and maintains clear, accessible content. To advance in content maturity, introducing a blog, implementing regular content updates, and publishing detailed case studies are recommended.
Expand blog content
Develop a comprehensive blog section addressing common client questions and industry topics.
Regular content updates
Implement a content update schedule to ensure all materials are reviewed and refreshed at least annually.
Publish case studies
Create detailed case studies showcasing successful client projects to demonstrate expertise.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates foundational technical SEO practices but lacks advanced implementations such as structured data, HTTPS security, and optimized loading speeds. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Secure site with SSL certificate
Ensure all pages are accessible via HTTPS by obtaining and installing a valid SSL certificate to enhance site security and trustworthiness.
Optimize website loading speed
Optimize website loading speed by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Frank Moore Advertising currently exhibits minimal authority signals, with no mentions on top industry sites, absence from Google's Knowledge Graph, and website content lacking E-E-A-T elements. Implementing a backlink strategy, enhancing content, and optimizing for the Knowledge Graph are recommended to improve authority.
Implement backlink strategy
Develop and implement a backlink strategy to acquire high-quality, relevant backlinks from authoritative sites.
Enhance content for authority
Enhance website content to demonstrate expertise and authority, including author bios and detailed service descriptions.
Optimize Google knowledge graph
Claim and optimize a Google Knowledge Graph entry to improve online visibility and credibility.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Frank Moore Advertising currently shows no visible evidence of web analytics or SEO/AEO tools on their website, and lacks a privacy or compliance policy disclosing analytics practices. Advancing to the next maturity level would involve implementing systematic tracking of LLM traffic and mentions, utilizing mention tracking tools, and monitoring conversion rates for LLM-sourced traffic.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, prominence, and sentiment.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.