Your AEO Assessment: geniussports.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where geniussports.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common user questions.
Implement structured data markup across all pages to enhance search engine understanding.
Optimize Core Web Vitals by addressing issues related to LCP, CLS, and INP.
What your AEO Assessment covers
Your personalized AEO assessment measures how well geniussports.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Genius Sports' content is progressing, with some user questions addressed and regular updates. However, enhancing readability and expanding the FAQ section will further improve user engagement and accessibility.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common user questions.
Regularly update content
Ensure all content is updated regularly, with visible 'last updated' dates.
Enhance content readability
Simplify complex content to improve readability and accessibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Genius Sports demonstrates a strong technical foundation with modern technologies and robust analytics tools. However, to advance in AEO maturity, implementing structured data, optimizing Core Web Vitals, and enhancing mobile usability are recommended.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize core web vitals
Optimize Core Web Vitals by addressing issues related to Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Interaction to Next Paint (INP) to improve user experience and search rankings.
Enhance mobile usability
Ensure mobile usability by adopting a responsive design that provides a seamless experience across all devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Genius Sports demonstrates strong authority with high coverage and positive sentiment across authoritative sites, accurate third-party profiles, and engaging content. To advance, focus on publishing original research, enhancing visual storytelling, and proactively managing third-party profiles.
Publish original research reports
Develop and publish original research reports or whitepapers to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive and immersive content formats.
Manage third-party profiles
Proactively manage and update third-party profiles, including Wikipedia and review sites, to ensure accurate representation.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Genius Sports has implemented basic web analytics tools like Google Analytics, as indicated by their privacy policy. However, there is no public evidence of systematic tracking of LLM traffic, mentions, or sentiment, suggesting room for advancement in measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.