Your AEO Assessment: getindigo.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where getindigo.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data (schema markup) across all relevant pages to enhance search engine understanding and improve visibility in search results.
Ensure all pages are accessible via HTTPS to enhance security and trustworthiness, and to comply with search engine ranking factors.
Optimize website speed and performance by addressing issues such as large image sizes, unminified code, and server response times to improve user experience and search rankings.
What your AEO Assessment covers
Your personalized AEO assessment measures how well getindigo.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Indigo's website demonstrates a solid foundation in content development, featuring a blog and FAQ section that address user inquiries. To advance in AEO maturity, expanding content depth, ensuring regular updates, and enhancing readability are recommended.
Expand content strategy
Develop a comprehensive content strategy to address a broader range of user questions, including 'what', 'how', and 'why' topics.
Update content regularly
Regularly update existing content and indicate freshness with 'last updated' dates to enhance credibility and relevance.
Enhance readability
Ensure all content maintains a Flesch Reading Ease score of 60 or higher to improve readability and accessibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website has foundational technical SEO elements in place but lacks advanced implementations like structured data and full HTTPS enforcement. Addressing these areas will enhance search visibility and user trust.
Implement structured data
Implement structured data (schema markup) across all relevant pages to enhance search engine understanding and improve visibility in search results.
Enforce HTTPS across site
Ensure all pages are accessible via HTTPS to enhance security and trustworthiness, and to comply with search engine ranking factors.
Optimize site speed
Optimize website speed and performance by addressing issues such as large image sizes, unminified code, and server response times to improve user experience and search rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Indigo demonstrates foundational authority with positive mentions and accurate information across platforms. To advance, enhancing presence on authoritative sites and establishing a Wikipedia page are recommended.
Implement digital PR strategy
Develop a comprehensive digital PR strategy to increase mentions on authoritative industry sites.
Establish wikipedia presence
Create and maintain a Wikipedia page to enhance online presence and credibility.
Optimize Google knowledge graph
Claim and optimize a Google Knowledge Graph entry to ensure accurate representation.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Indigo's website currently lacks visible measurement tools and disclosures related to analytics and AI/LLM usage, indicating an ad hoc approach to presence checking. Implementing systematic tracking and utilizing appropriate tools would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.