Your AEO Assessment: global.rbcgam.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where global.rbcgam.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Enhance content readability by simplifying language and reducing jargon to achieve a Flesch Reading Ease score above 60.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience on mobile devices.
What your AEO Assessment covers
Your personalized AEO assessment measures how well global.rbcgam.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
RBC Global Asset Management's content is moderately difficult to read and partially addresses user questions. Enhancing readability, expanding FAQ coverage, and ensuring regular content updates will improve user engagement and information accessibility.
Improve content readability
Enhance content readability by simplifying language and reducing jargon to achieve a Flesch Reading Ease score above 60.
Expand FAQ coverage
Expand the FAQ section to address a broader range of user questions, ensuring comprehensive coverage of common inquiries.
Regular content updates
Regularly update content to reflect the latest market insights and investment strategies, maintaining relevance and accuracy.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website has foundational technical elements in place but lacks structured data markup, mobile optimization, and efficient page load times, hindering its search engine performance and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Enhance mobile-friendliness
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience on mobile devices.
Optimize page load times
Optimize page load times by compressing images, leveraging browser caching, and minimizing JavaScript to improve performance.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
RBC Global Asset Management demonstrates strong authority in the asset management industry, with consistent citations by major publications and engaging visual content. To advance further, enhancing digital PR efforts and publishing annual thought leadership reports are recommended.
Boost digital PR initiatives
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications and platforms.
Publish annual thought leadership
Develop and promote annual thought leadership reports to establish the company as a leading voice in asset management.
Monitor online mentions
Implement a systematic approach to monitor and manage online mentions and sentiment across various platforms.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible measurement tools and public disclosures related to analytics and AI/LLM usage, indicating an ad hoc approach to presence checking. Implementing systematic tracking and utilizing SEO/AEO tools would enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Semrush, Ahrefs, or similar for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.