Your AEO Assessment: gohealth.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where gohealth.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize website performance by addressing issues such as slow server response times and excessive JavaScript rendering to improve user experience and search rankings.
Ensure mobile usability by making the website mobile-friendly to cater to the increasing number of users accessing the site via mobile devices.
What your AEO Assessment covers
Your personalized AEO assessment measures how well gohealth.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
GoHealth's content effectively addresses related concepts and maintains a consistent brand voice, with FAQs covering most targeted questions. To advance, focus on developing comprehensive content clusters, regular updates with visible freshness indicators, and competitor comparison pages.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Add competitor comparison pages
Include competitor comparison pages that succinctly highlight GoHealth's advantages over competitors.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
GoHealth.com demonstrates a solid foundation in technical SEO but has room for improvement in areas such as structured data implementation, website performance optimization, and mobile usability to enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize website performance
Optimize website performance by addressing issues such as slow server response times and excessive JavaScript rendering to improve user experience and search rankings.
Ensure mobile usability
Ensure mobile usability by making the website mobile-friendly to cater to the increasing number of users accessing the site via mobile devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
GoHealth demonstrates moderate authority in the health insurance marketplace with a solid online presence and credible content. To advance, enhancing digital PR, tracking media mentions, and developing thought leadership content are recommended.
Boost digital PR
Enhance digital PR efforts to increase authoritative mentions in top industry publications.
Track mentions & sentiment
Implement systematic tracking of earned mentions and sentiment across media outlets.
Create thought leadership content
Develop and promote thought leadership content to establish authority in the health insurance marketplace.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
GoHealth's website lacks visible evidence of web analytics and SEO tools, indicating a basic level of measurement maturity. Enhancing tracking of LLM traffic and mentions, and implementing systematic conversion rate monitoring, would advance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.