Your AEO Assessment: google.com
Overall AEO Maturity score: 4 out of 5
Your top 3 priorities
Here's where google.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Maintain and regularly update technical SEO best practices to ensure continued optimal performance.
Continuously monitor and adapt to emerging SEO trends and algorithm updates to stay ahead.
Enhance engagement with authoritative sites to increase positive mentions and references.
What your AEO Assessment covers
Your personalized AEO assessment measures how well google.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Google's content strategy effectively addresses a wide range of user questions with clear and comprehensive information. To advance to the highest maturity level, incorporating personalized content, engaging visuals, and external expert insights is recommended.
Implement personalized content
Develop personalized content tailored to individual user preferences and behaviors.
Incorporate engaging visuals
Enhance content with engaging visuals, animations, and interactive elements.
Include external expert insights
Integrate guest insights from external experts to diversify content perspectives.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Google.com exhibits exemplary technical SEO maturity, with optimal site architecture, superior Core Web Vitals, and effective structured data implementation. Continued adherence to best practices and monitoring of emerging trends will sustain its leading position.
Maintain technical SEO best practices
Maintain and regularly update technical SEO best practices to ensure continued optimal performance.
Monitor and adapt to SEO trends
Continuously monitor and adapt to emerging SEO trends and algorithm updates to stay ahead.
Conduct periodic technical audits
Conduct periodic audits to identify and rectify any potential technical issues promptly.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Google demonstrates a high level of authority maturity, with widespread positive citations, accurate third-party entries, and robust thought leadership content. Continued active management of citations and expansion of original content will further solidify its authoritative status.
Active citation management
Continue to actively manage and correct citations to ensure accurate representation across all platforms.
Expand thought leadership
Maintain and expand the creation of original data and thought leadership content to reinforce authority.
Increase positive mentions
Enhance engagement with authoritative sites to increase positive mentions and references.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible measurement tools and public evidence of systematic tracking of LLM traffic, mentions, and sentiment, indicating a maturity level of 2 in measurement practices. Implementing these tracking mechanisms would enhance measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.