Your AEO Assessment: gowlingwlg.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where gowlingwlg.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Simplify complex legal content to improve readability, aiming for a Flesch Reading Ease score above 60.
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Develop comprehensive content that addresses clusters of related legal questions to provide in-depth answers.
What your AEO Assessment covers
Your personalized AEO assessment measures how well gowlingwlg.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Gowling WLG's content effectively addresses clusters of client questions with a systematic approach. However, improving readability and expanding FAQs will enhance accessibility and comprehensiveness.
Enhance content readability
Simplify complex legal content to improve readability, aiming for a Flesch Reading Ease score above 60.
Create content clusters
Develop comprehensive content clusters that address related user questions to improve semantic richness.
Update and expand faqs
Ensure all FAQs are up-to-date and cover the full range of client inquiries.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Gowling WLG's website demonstrates a solid technical foundation but requires enhancements in structured data implementation, image optimization, and error monitoring to advance its AEO maturity.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize images for performance
Optimize images by converting them to modern formats and compressing them to improve page load speed.
Monitor and fix 404 errors
Regularly monitor and address 404 errors to maintain a healthy site structure and user experience.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Gowling WLG demonstrates strong authority through accurate third-party profiles, attributed content, and engaging visuals. To advance, the firm should enhance visual storytelling, proactively manage third-party profiles, and develop original research to solidify thought leadership.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive elements and multimedia content across key pages.
Manage third-party profiles
Proactively manage and update third-party profiles, including Wikipedia and Google Knowledge Graph, to ensure accuracy and completeness.
Develop original research
Develop and promote original research reports to establish thought leadership and increase authoritative citations.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Gowling WLG demonstrates a solid foundation in web analytics through tools like Google Analytics and Google Tag Manager. To advance in AEO maturity, implementing systematic tracking of LLM traffic and mentions, and monitoring conversion rates from LLM-sourced traffic are recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt advanced mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.