Your AEO Assessment: grammarly.com
Overall AEO Maturity score: 4 out of 5
Your top 3 priorities
Here's where grammarly.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop personalized content tailored to specific user segments, industries, and use cases to enhance relevance and engagement.
Implement dynamic content personalization to deliver individualized experiences based on user behavior and preferences.
Incorporate engaging multimedia elements such as animations and videos to enrich content and improve user engagement.
What your AEO Assessment covers
Your personalized AEO assessment measures how well grammarly.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Grammarly's content strategy effectively covers the entire buyer funnel with comprehensive, research-backed material. To advance to the highest maturity level, focusing on personalized content, dynamic personalization, and multimedia integration is recommended.
Create personalized content
Develop personalized content tailored to specific user segments, industries, and use cases to enhance relevance and engagement.
Implement dynamic personalization
Implement dynamic content personalization to deliver individualized experiences based on user behavior and preferences.
Add multimedia elements
Incorporate engaging multimedia elements such as animations and videos to enrich content and improve user engagement.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Grammarly demonstrates strong technical SEO practices, leveraging AI tools and a comprehensive support section to drive significant organic traffic. To reach the highest maturity level, expanding schema markup, conducting regular technical audits, and enhancing site speed and mobile optimization are recommended.
Expand schema markup implementation
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Schedule routine technical SEO audits
Regularly conduct technical SEO audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Enhance site speed and mobile optimization
Optimize site speed and mobile responsiveness to improve user experience and search rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Grammarly demonstrates a high level of authority maturity, with widespread positive citations, active citation management, and consistent production of original research, positioning it as a leader in the writing assistance industry.
Manage and monitor citations
Actively manage and monitor citations to ensure proper attribution and linking, especially when research is cited in major publications.
Produce original research
Continue creating original data and research reports to fuel thought leadership and increase brand authority.
Expand digital PR efforts
Enhance proactive digital PR efforts to maintain and expand positive brand mentions across authoritative sites.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Grammarly's website lacks visible evidence of web analytics and SEO/AEO tools, and its privacy policy does not explicitly mention analytics or AI/LLM usage. Implementing systematic tracking and utilizing appropriate tools could enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.