Your AEO Assessment: greif.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where greif.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive content strategy that includes creating a blog and FAQ section to address common customer questions.
Optimize website performance by compressing images, minifying CSS and JavaScript files, and leveraging browser caching to improve load times.
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well greif.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Greif's website currently focuses on product information with limited content addressing customer questions. Implementing a blog and FAQ section, along with regular content updates, will enhance user engagement and SEO performance.
Implement blog and FAQ sections
Develop a comprehensive content strategy that includes creating a blog and FAQ section to address common customer questions.
Regularly update content
Ensure content is regularly updated and includes visible indicators of freshness, such as 'last updated' dates.
Create in-depth informative articles
Focus on creating in-depth articles that answer 'what', 'how', and 'why' questions relevant to your industry.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Greif's website demonstrates foundational technical SEO practices but requires enhancements in structured data implementation, performance optimization, and mobile responsiveness to advance its AEO maturity.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by compressing images, minifying CSS and JavaScript files, and leveraging browser caching to improve load times.
Ensure mobile-friendliness
Ensure all pages are mobile-friendly by adopting responsive design principles and testing across various devices and screen sizes.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Greif demonstrates strong industry presence with significant coverage and positive mentions. Enhancing digital PR and thought leadership can further solidify its authority.
Boost digital PR
Enhance digital PR efforts to increase authoritative mentions in industry publications.
Create thought leadership content
Develop and promote thought leadership content to establish industry authority.
Manage online reputation
Monitor and manage online reputation to address negative mentions proactively.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Greif utilizes web analytics tools like Google Analytics and Hotjar, indicating a proactive approach to site experience and analytics. However, there is no public data found regarding systematic tracking of LLM traffic, mentions, and sentiment, suggesting an opportunity to enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt advanced mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.