Your AEO Assessment: grubhub.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where grubhub.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common user questions.
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Optimize website performance by reducing reliance on JavaScript for core functionalities to improve load times and accessibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well grubhub.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Grubhub's content effectively addresses some user questions with clear language but would benefit from a more comprehensive FAQ section and regular updates to blog content to enhance user engagement and information accessibility.
Expand FAQ section
Develop a comprehensive FAQ section addressing common user questions.
Update blog content
Regularly update blog content to ensure freshness and relevance.
Simplify policy pages
Simplify complex policy pages to improve readability.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Grubhub's technical SEO is at an intermediate level, with a need for enhanced schema markup and reduced JavaScript dependency to improve search engine visibility and user experience.
Enhance schema markup implementation
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Reduce javascript dependency
Optimize website performance by reducing reliance on JavaScript for core functionalities to improve load times and accessibility.
Regular technical SEO audits
Conduct regular technical SEO audits to identify and address issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Grubhub demonstrates strong authority with accurate Knowledge Graph and Wikipedia entries, content attributed to experts, and engaging visuals. To advance, it should publish original research, enhance visual storytelling, and manage reference site accuracy.
Publish original research reports
Develop and publish original research reports or annual thought leadership pieces to establish authority in the industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements, infographics, and videos to engage users.
Manage wikipedia accuracy
Proactively manage and correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date and well-sourced information.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Grubhub utilizes third-party analytics for personalized ads and analytics but lacks public evidence of systematic tracking of LLM traffic, mentions, and sentiment, indicating a maturity level of 3 in measurement practices.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Establish regular AI mention monitoring
If not already in place (we cannot tell from the outside), conduct daily or weekly mention tracking to assess inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.