Your AEO Assessment: gusto.com
Overall AEO Maturity score: 1 out of 5
Your top 3 priorities
Here's where gusto.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Expand thin content pages: many content pages average around 32 words, which makes it difficult for AI models to extract useful answers. Aim for at least 300 words per page to give engines enough s...
Add metadata to key pages: ensure your homepage, product pages, pricing, and FAQ each have a unique title tag, meta description, and h1. These are the pages AI engines look at first when evaluating...
Site links to at least 2 social media profiles: link to at least 2 social media profiles from your website (footer, about page, or organization schema sameas). This helps llms and search engines co...
What your AEO Assessment covers
Your personalized AEO assessment measures how well gusto.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Gusto has a solid foundation with 97 content pages spanning 10 content types, including blogs, case studies, and guides. The key opportunity is enriching page depth and freshness so AI engines can extract and surface meaningful answers from your content.
Expand thin content pages
Many content pages average around 32 words, which makes it difficult for AI models to extract useful answers. Aim for at least 300 words per page to give engines enough substance to work with.
Refresh and update content regularly
None of the analyzed content pages show updates within the past 12 months. Prioritize refreshing your highest-value pages so AI and search engines treat your content as current and authoritative.
Answer key prospect questions
Create or expand content that directly addresses the questions prospects ask when evaluating solutions like Gusto. Prioritize high-intent topics to increase your visibility in AI-generated answers.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Gusto has strong foundational elements in place—HTTPS, valid sitemap, robots.txt, perfect heading structure, and zero broken links. The key opportunity is adding SEO metadata and structured data to help AI engines better understand and surface your content.
Add metadata to key pages
Ensure your homepage, product pages, pricing, and FAQ each have a unique title tag, meta description, and H1. These are the pages AI engines look at first when evaluating your brand.
Expand metadata site-wide
Use CMS templates to auto-populate title tags, meta descriptions, and H1 headings across at least 70% of all pages. This helps search and AI engines consistently understand what each page offers.
Implement structured data markup
Add JSON-LD schema (such as Organization, Product, and FAQ types) to your key pages and validate with Google's Structured Data Testing Tool. This gives AI engines explicit signals about your content.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Gusto achieved Level 1 in Authority. Key areas for improvement: Site links to at least 2 social media pr, Author bylines present on at least 5% of, Press, news, or media page exists, or pr.
Site links to at least 2 social media profiles
Link to at least 2 social media profiles from your website (footer, about page, or Organization schema sameAs). This helps LLMs and search engines connect your web presence across platforms and bui...
Author bylines present on at least 5% of conten...
Add author bylines to content pages. Attribute articles, guides, and blog posts to named authors with credentials. LLMs and search engines use authorship signals for content authority scoring (Goog...
Press, news, or media page exists, or press/new...
Create a Press, News, or Media section. This can be a standalone page or part of your About section. Aggregate press mentions, awards, company news, and media appearances to help LLMs understand yo...
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Gusto achieved Level 1 in Authority. Key areas for improvement: Site links to at least 2 social media pr, Author bylines present on at least 5% of, Press, news, or media page exists, or pr.
Site links to at least 2 social media profiles
Link to at least 2 social media profiles from your website (footer, about page, or Organization schema sameAs). This helps LLMs and search engines connect your web presence across platforms and bui...
Author bylines present on at least 5% of conten...
Add author bylines to content pages. Attribute articles, guides, and blog posts to named authors with credentials. LLMs and search engines use authorship signals for content authority scoring (Goog...
Press, news, or media page exists, or press/new...
Create a Press, News, or Media section. This can be a standalone page or part of your About section. Aggregate press mentions, awards, company news, and media appearances to help LLMs understand yo...
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.