Your AEO Assessment: hdsupply.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where hdsupply.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer inquiries.
Ensure all pages have unique and descriptive meta titles and descriptions to improve click-through rates and search relevance.
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well hdsupply.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
HD Supply's website currently ranks at Level 1 in content maturity, focusing primarily on brand-specific keywords with limited comprehensive content. To advance, implementing a detailed FAQ section, launching a regularly updated blog, and enhancing content readability are recommended.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Launch regularly updated blog
Establish a regularly updated blog to provide valuable content and improve SEO.
Enhance content readability
Ensure all content is written in clear, accessible language to enhance readability.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website has foundational technical SEO elements in place but lacks advanced optimizations like structured data, unique meta information, and an XML sitemap. Addressing these areas will enhance search engine understanding and improve overall visibility.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize meta titles and descriptions
Ensure all pages have unique and descriptive meta titles and descriptions to improve click-through rates and search relevance.
Create and submit XML sitemap
Develop and submit an XML sitemap to facilitate better indexing by search engines.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
HD Supply demonstrates strong authority with significant positive mentions and accurate representation in authoritative sources. To advance, enhancing digital PR, systematic sentiment tracking, and developing thought leadership content are recommended.
Enhance digital PR efforts
Enhance digital PR efforts to increase authoritative mentions in industry publications and reputable websites.
Implement sentiment tracking
Implement systematic tracking of earned mentions and sentiment to monitor brand perception.
Develop thought leadership content
Develop and promote thought leadership content to establish authority in the industry.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
HD Supply's website currently shows no visible evidence of web analytics or SEO/AEO tools, and its privacy policy lacks disclosures on analytics or AI/LLM usage. Implementing systematic tracking and utilizing appropriate tools could enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.