Your AEO Assessment: healthequity.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where healthequity.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Ensure all pages have unique, descriptive meta titles and descriptions to improve click-through rates from search results.
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well healthequity.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
HealthEquity's content effectively addresses clusters of related questions with a focus on user information needs. However, enhancing content depth, improving FAQ comprehensiveness, and increasing readability will further advance their AEO maturity.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Enhance FAQ coverage
Ensure all FAQs comprehensively answer targeted questions to improve user experience.
Improve content readability
Maintain content readability with a Flesch Score of 80 or higher to ensure accessibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
HealthEquity's website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data markup and optimized meta elements. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup (e.g., JSON-LD) across all pages to enhance search engine understanding and visibility.
Optimize meta titles and descriptions
Ensure all pages have unique, descriptive meta titles and descriptions to improve click-through rates from search results.
Fix broken internal links
Conduct a comprehensive audit to identify and fix broken links and ensure all internal links are functional.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
HealthEquity demonstrates strong authority through consistent citations by industry sources, a recognized Google Knowledge Panel, and engaging visual content. To advance further, the company should focus on publishing annual thought leadership reports, enhancing visual storytelling, and proactively managing information on reference sites.
Publish annual industry reports
Develop and publish annual thought leadership reports on industry trends to establish authority.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive infographics and videos.
Manage reference site information
Proactively manage and update information on Wikipedia and other reference sites to ensure accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
HealthEquity currently lacks visible measurement tools and systematic tracking of answer engine presence, indicating an ad hoc approach to measurement. Implementing web analytics and structured monitoring would enhance their AEO maturity.
Implement web analytics tool
If not already in place (we cannot tell from the outside), implement a web analytics tool like Google Analytics to systematically track website traffic and user behavior.
Initiate ad hoc presence checking
If not already in place (we cannot tell from the outside), begin ad hoc, manual checking of presence for a handful of key questions to assess visibility in answer engines.
Monitor answer engine traffic content
If not already in place (we cannot tell from the outside), track the content of the pages answer engines are sending traffic to, as this is the best intent signal available since answer engines are not currently sharing queries or any other context.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.