Your AEO Assessment: heartflow.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where heartflow.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Simplify technical content to improve readability, aiming for a Flesch Reading Ease score above 60.
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience and SEO rankings.
Ensure the website is fully accessible by adhering to WCAG guidelines, including providing alt text for images and ensuring keyboard navigability.
What your AEO Assessment covers
Your personalized AEO assessment measures how well heartflow.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
HeartFlow's content effectively addresses many patient questions but is often complex and lacks regularly updated educational resources. Simplifying technical information and expanding content offerings can enhance accessibility and engagement.
Enhance content readability
Simplify technical content to improve readability, aiming for a Flesch Reading Ease score above 60.
Expand FAQ section
Expand the FAQ section to address more patient-centric questions comprehensively.
Launch educational blog
Develop and regularly update a blog to provide ongoing education and updates on coronary artery disease management.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
HeartFlow's website demonstrates a solid technical foundation but requires enhancements in structured data implementation, performance optimization, and accessibility to advance its AEO maturity.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience and SEO rankings.
Enhance website accessibility
Ensure the website is fully accessible by adhering to WCAG guidelines, including providing alt text for images and ensuring keyboard navigability.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
HeartFlow demonstrates strong authority in the medical technology field, with consistent citations by industry leaders and a recognized presence in reputable publications. The company maintains a Google Knowledge Panel and features engaging visual content on its website, indicating a high level of authority maturity.
Publish original research reports
Develop and publish original research reports or whitepapers to establish thought leadership in the field.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements and advanced graphics.
Manage and update citations
Proactively manage and update citations on authoritative sites to ensure accurate and current information.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Heartflow's website lacks visible evidence of web analytics tools and public information on systematic tracking of LLM traffic and mentions, indicating a measurement maturity level of 2. Implementing comprehensive analytics and monitoring practices would enhance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.